The DPO (Data Protection Officer) is available by writing to : To know which cookies are used by this site and how to disable them, read the cookies policy set out in the body of this policy.
This privacy policy has been drawn up and customized for visitors to the Iperceramica website. This document cancels and fully replaces the document that had been published previously regarding cookies.

Specific summary privacy policies are progressively referred to or visualized in the website pages, set up for particular services by request and for which there are forms for the collection of data.
Please note, moreover, that, in order to provide a complete service, our website may contain links to other websites not managed by BayKer Italia S.p.A. BayKer Italia S.p.A. is not liable for errors, contents, cookies, publications of illicit moral content, advertisements, banners or files not conforming to the legal provision in force and in compliance with the Privacy legislation, on the part of sites not managed by the Data Controller.

Data subjects: users of the Iperceramica website

BayKer Italia S.p.A., in its capacity as Data Controller of your personal data, pursuant to, and by the effect of, arts. 13 and 14 of European Regulation 2016/679, herewith informs you that the aforementioned legislation provides for the protection of data subjects with regards to the processing of personal data and that said processing shall be characterized by the principles of lawfulness, fairness and transparency and the safeguarding of your confidentiality and your rights.
The information and personal data provided by you or otherwise acquired in relation to use of the site shall be processed in accordance with the legal provisions of the aforementioned regulations and the obligations of confidentiality therein provided for.

Type of data processed

a) Browsing data
The information systems and software procedures relied upon to operate this website acquire personal data as part of their standard functioning, the transmission of which is an inherent feature of Internet communication protocols.
It is information which is not collected to be associated with identified data subjects, but by its nature could, through processes and associations with data held by third parties, permit the users’ identification. This data category includes the IP addresses or the domain names used by users connecting with the site, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of such requests, the method used for submitting a given request to the server, returned file size, etc.
These data are used solely for the purpose of obtaining statistical information on use of the site and reside permanently on the third party server (hosting provider). The data could be used for ascertaining liability in the event of alleged cybercrime to the detriment of the site.
b) Cookies
The internet site uses cookies to help users to speed up browsing, increase security and analyze the use and efficiency of the services. For more information, reference should be made to the Cookie Policy at the bottom.

Purposes of the processing:

Your data collected during browsing are processed for the following purposes:
1 the performance of operations strictly connected to, and necessary for, the management of relations with users and visitors to the site;
2 the collection, storage and analysis of your data for:
  • statistical analysis also in anonymous and/or aggregated form;
  • statistical analysis aimed at verifying the quality of the services offered by the site;
  • to improve the browsing experience.

The processing of data for the accomplishment of the purposes as per point 1 is obligatory and any non-communication, or erroneous communication, of any piece of information may limit and/or prevent the full use of the services present on the site.
The provision of the data indicated in purpose 2 is optional, and your refusal to processing does not affect the functionality and the services present on the site. Consent, where necessary, is given, through the short privacy policy, by continuing to browse on the site or by clicking on the x present in the short policy. With regards to optional provision, more information relating to the cookies present on the site are given in the cookie policy present in this document.
Method of processing: personal data are processed with manual and electronic tools, through automated systems and also through cookies for the time strictly necessary to accomplish the purposes for which they have been collected. Every processing operation occurs in compliance with the procedures as per arts. 6 and 32 of the GDPR and through the adoption of the appropriate security measures provided for.
Processing operations connected to the web services are carried out at the server located at the external provider (the name is available by contacting the Data Controller) and are stored at the sites where the physical servers are situated.

Communication: your data are processed inside the company by the following categories of entities authorized and appointed by the Data Controller:
  • Marketing department
  • IT Systems
Your data can be communicated to third parties, in particular, to:
  • External providers
  • Companies that carry out ordinary and extraordinary maintenance of the website
  • Companies that provide services relating to third party cookies
Dissemination: your data shall not be disseminated

Retention period: Please note that, in compliance with the principles of lawfulness, limitation of purposes and the minimization of data, pursuant to art. 5 of the GDPR, the period of storage of your personal data is established as for a period of time not greater that that necessary for the completion of the services provided.

Third parties: Your data are collected also through tools and services provided by third parties and stored by them. For more information, reference should be made to the cookie policy set out in the body of this document and to the following:
Google Analytics: (see cookie policy)
Social: (see cookie policy)
Profiling of third parties: See detailed cookie policy

The Controller and the Data protection Officer(DPO): The Controller of personal data processing, according to the law if BayKer Italia Spa (…) in the person of its acting Legal Representative. The Data Protection Officer (DPO) appointed by the Controller pursuant to Art. 37 of GDPR can be reached at the e-mail address
Data Controller: pursuant to the Law, the Data Controller is the undersigned, BayKer Italia S.p.A. – Via Pedemontana, 13 – Fiorano Modenese (MO), in the person of its pro tempore legal representative.
You have the right to obtain from the data DPO the erasure (right to be forgotten), the limitation, updating, rectification, portability of, and opposition to, the processing of the personal data that refer to you, as well as, in general, to exercise all the rights provided for by arts. 15, 16, 17, 18, 19, 20, 21, 22 of the GDPR by writing to


If you have doubts regarding this Privacy policy/cookie policy, contact, first of all, BayKer Italia S.p.A., sending an e-mail to


BayKer Italia S.p.A. reserves the right to update this privacy policy/cookie policy to adapt it to new legislation, as well as taking due account of the suggestions transmitted by employees, customers, associates and users. In the event of modifications on the part of BayKer Italia S.p.A., the word “update” will be seen next to the website privacy policy link in the main page of the privacy policy from the home page of Iperceramica website.
In the event of substantial modifications to the privacy policy, BayKer Italia S.p.A. will publish said modifications in a clearly visible manner.

EU Reg. 2016/679: Arts. 15, 16, 17, 18, 19, 20, 21, 22 – Data Subject’s Rights and the opportunity to claim to the Control Authority.
1. A data subject shall have the right to obtain confirmation as to whether or not personal data concerning them exist, regardless of their being already recorded, and communication of such data in intelligible form.
2. A data subject shall have the right to be informed:
  • personal Data origin;
  • purpose and treatement modality;
  • logic applied in case of treatement by means of electronic instruments;
  • data of the Controller, data of the DPO and of the representative in charge pursuant to the Art. 5, comma 2
  • the subjects or the type of subjects to whom the personal data can be forwarded or who can be informed of, being the designated representative on the territory of the State, or manager or person in charge
3. The person concerned has the right to obtain:
  • an updated, amendment or when needed, the addition of data;
  • the cancellation, the trnsformation to anonymous or the block of the treated data in case of violation of the law, including those that don’t need to be saved according to the specific aims;
  • acknowledgment, that the operations mentioned in letters a) and b) have been transmitted to those whose data have been advised or whidespread, except when this is impossible or needs incommensurate means compared to the protected right.
  • Data portability
4.The person concerned has the right to make opposition to all or partially:
  • for legitimate reasons concerning the treatment of his personal data and regarding the purpose of its colleciton;
  • to treatment of personal data to send advertisement material or direct sale or to make market researches or communication researches


Provision issued by the Italian Data Protection Authority on 8 May 2014 published in the G.U. no.126 on 3 June 2014 implementing EU Directive 2002/58/EC

This document is an integral part of the “website and cookies privacy policy” and has been drawn up in this form only and exclusively to permit the user to better understand the benefits of the use of the cookies and with regards to their disabling.
It should be noted that the user can express their options regarding the use of the cookies present on the Iperceramica website (see detailed list under “types of cookie”) also through the setting of the browser(s) following the instructions provided here below. The user may also set “anonymous browsing” which allows them to browse the internet without saving any information on sites, pages visited, any passwords inserted and other parameter information.


Cookies are small pieces of text sent to your computer (usually to the browser) by a website that you visit. The information is stored and then the cookies are sent back to the same website on your next visit. Cookies, as well as other similar instruments (web beacons, web bugs, clear GIFs and others) that allow identification of the user or computer, are governed by the provisions issued by the Italian Data Protection Authority.
While browsing a site, the user may receive cookies on their computer from other websites or different web servers (so-called "third party" cookies), which may contain certain elements (such as images, maps, sounds, specific links to pages of other domains) displayed on the site that is being visited.
Cookies, commonly found in user browsers in high numbers and often with a long lifespan, are used for different purposes: digital authentications, session monitoring, storage of data on specific configurations concerning users who access the server, etc. Further information on cookies is available at
Given that their technical characteristics do not make it possible to distinguish one from another, in order to correctly manage these devices, it is necessary to distinguish them on the basis of the objectives pursued by those who use them. The legislator has moved in this direction in the implementation of the 2009/136/EC Directive, with the obligation to obtain the prior informed consent of users to the installation of cookies used for purposes other than for purely technical functions (see art. 1, paragraph 5, letter a) of Legislative Decree no. 69 of 28 May 2012, which modified art. 122 of the Code).

More information on the cookies used by the Iperceramica site

When you visit this website, "first party cookies" (generated and used by this website) and also "third party cookies" (generated by third parties on this website) may be sent to your computer or another device. Please note that disabling certain cookies may limit the possibility to use the website and prevent the user from fully exploiting the features and services available. To decide which cookies to accept and which to refuse, a description of the cookies used by Iperceramica is given below. The Data Controller is not liable for any subsequent modifications or integrations to the privacy policy or any variations in the operating logics of third party cookies.

Technical Cookies

Browsing cookies These cookies guarantee normal browsing and use of the website and allow the connection between the server and your browser. These cookies allow the website to function correctly and permit you to view the contents on the device being used. Without these cookies, some of the required functions, such as logging in to the website or creating an online shopping cart, may not be available. Browsing cookies are technical cookies and are needed for the functioning of the website.
Functional cookies These cookies are stored on your computer or other device which, according to the user’s request, record their preferences in order to provide a better and more personal browsing experience within the service or when accessing this website (e.g. registering the password in reserved areas, saving products in the shopping cart for the next session, saving the language selected, the viewing of a video, the possibility of commenting a blog, etc.). Functional cookies are not essential to the operation of this website but improve browsing quality and experience.
Anonymized Analytical cookies – Third Parties These cookies collect information on how the user uses the website, such as which web pages visited most often. In the Iperceramica Promotion section, third-party "Google Analytics" cookies are active, a statistical analysis service provided and managed by Google. The Google Analytics system present in the Iperceramica Promotions section has been set up to reduce the identification power of the cookies and functions that permit the matching of information on the part if the third party have been disabled. With this setting, this type of cookie is equivalent to a technical cookie and no request for consent or the presence of a short privacy policy is required. Useful addresses to better understand the privacy policy of Google Analytics: - “Analytic cookies are not essential to the operation of the website”

Technical cookies cannot be disabled using the functions of the site, but only by your browser as per the indications provided below

To disable the types of cookies used by this website directly by the browser Chrome
Internet Explorer
Firefox e disattivare i cookie

Further information on how to control, manage and eliminate the cookies on your computer, visit oppure If a Web browser is used which is not included in the above list, reference should be made to the documentation or online guide of your browser in order to obtain further information.
Users are advised that the Data Controller merely acts as a technical intermediary for the links shown in this document and cannot assume any liability in the event of any modification.

Third party cookies (consent given through the short privacy policy may be revoked at any time). Please note that the request for consent for the Iperceramica Promotions section is not necessary since there are no active cookies requiring specific consent.
Below we set out the type, purposes and methods of disabling:

Analytical cookies – Third Parties These cookies collect information on how the user uses the website, such as which web pages are visited most often. This website uses the following third party cookies:
“Google Analytics”, a statistical analysis service provided and managed by Google that makes it possible to analyze how users visit the site. The information generated by the cookies on the use of the site on the part of the user (including the IP address) is transmitted and stored at the Google server.
Useful addresses to better understand the privacy policy of Google Analytics:
“WebSphere Commerce” is an IBM service which permits a correct user experience in the trading section. For more information:
Analytic cookies are not essential to the operation of this website.
Social Network cookies – Third parties This site uses “Share This” as a social sharing platform. For more information
There are also cookies that permit the user’s social account to interact with this site. The presence of plugins implies the transmission of cookies from and towards all the sites managed by third parties. The management of the information collected by “third parties” is regulated by the relative privacy policies to which reference should be made. To guarantee greater transparency and convenience, the web addresses of the different privacy policies and the procedures for managing the cookies are set out below.
Facebook privacy policy:
Facebook (configuration): access your account. Privacy section.
Google+ privacy policy:
Google+ (configuration):
For the plugins of other social networks, reference should be made to the online documentation or guides of the various social networks.
These types of cookies are not essential to the operation of the site.
Profiling cookies – Third parties These cookies allow for the creation of user profiles and are used to send advertising messages in line with their preferences during browsing. While the user is browsing this website, these cookies are useful for showing products that are of interest to you or similar to those viewed. This type of cookies is not essential for the functioning of the website.
This www. site contains third party cookies, i.e. cookies sent by third party companies. With regards to third party cookies, BayKer Italia S.p.A. has no control over the information provided by the cookies and has no access to said data. This information is managed and controlled by third party companies according to what is indicated in the relative privacy policies.
WC_PERSISTENT cookies are present on this site (for more information –

For further information on how to control, manage and eliminate cookies on your computer, visit or or
Users are advised that the Data Controller merely acts as a technical intermediary for the links shown in this document and cannot assume any liability in the event of any modification.